We're Canoe.

Meet our tribe of product people

About us

At Canoe, our product experts transform ideas into exceptional, user-centric solutions. Combining design thinking with cutting-edge research, we bring our clients’ visions to life, delivering purposeful and seamless experiences. As your partner in product development, we navigate complexities to launch or refine products that drive success in the market.

Our Founders

Blair Duncan

Head of Product

Blair heads up all things Product at Canoe with his experience spanning sectors including finance, government, education, marketing, and consumer technology. With a unique and wide range of skills, Blair is adept at handling complex product landscapes and driving innovation. His ability in these areas has played a crucial role in the success of countless products across different sectors.

Simon Hopkins

Head of Research

Simon is Canoe's head of research with more than 10 years of expertise spanning research, marketing, and data analytics. Simon possesses an innate curiosity and strategic mindset, driven by a desire to understand the underlying motivations behind decisions and behaviors.

Our Values

Inclusivity

Inclusivity is the compass that guides our journey. We recognise that true innovation lies in embracing diverse perspectives and breaking down barriers.

Sustainability

Sustainability is at the core of our approach. We prioritise sustainable practices to ensure the products we work on have a positive impact on the planet, your business and it’s users.

Collaboration

Collaboration is the force that unites our expedition. Together, we navigate challenges, conquer the unknown, and achieve remarkable results.