Services

Product Analysis

Maximize your success in market with precision-driven product analysis.

Understanding the 'Why' behind your product's performance.

Enhance your product’s market impact with our expert Product Analysis service. Our team of seasoned professionals, with a history of creating and managing successful products across diverse industries, excels in translating research into actionable insights.

We dive deep to uncover what’s driving your product’s performance: identifying strengths, weaknesses, and the underlying reasons. Leveraging our extensive experience, we provide evidence-based strategies to optimize your product, ensuring it not only meets but surpasses market expectations.

Our approach

Collaborate, Analyse & Strategise.

We partner with you through a comprehensive, collaborative process that combines your deep understanding of your product and industry, with our best-in-class product research and analysis methods. This ensures we develop a shared understanding and learn together through the process.

Our tried-and-tested process consists of three distinct phases.

1. Foundations

Aligning with your team to understand your product and audience, setting a solid foundation for success.

2. Analysis

Utilise diverse research approaches to assess product performance and identify areas for improvement.

3. Strategy

Develop and review a strategic plan based on research insights to optimise and advance your product in the market.

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Alignment Workshop

Our Alignment Workshop sets a strong foundation for our teams working together and generates momentum on day 1 to set the project up for success. The strategic session unites key stakeholders to align on essential elements like the value proposition, mission, and current initiatives, while identifying barriers to progress.

This collaborative approach enables us to quickly gain context and establish a shared understanding.

Expert Interviews

Expert Interviews are a key activity where we leverage your existing domain and product knowledge by engaging with subject matter experts within your organization and industry.

This process enables us to tap into a wealth of expertise, gathering valuable insights to inform our research approach and strategy.

By harnessing this in-depth knowledge, we ensure that our approach is deeply rooted in the realities of your product’s market and industry landscape.

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Opportunity Mapping

Opportunity Mapping is an approach where we collaboratively identify and explore potential areas for your product to strengthen its position within the market.

This involves recognising unmet needs, gaps, or challenges that a new or improved product could address. As we delve into each opportunity area, our strategy and understanding evolve, informed by our research efforts. This process is essential for developing strategic roadmaps that guide the creation and improvement of products that effectively meet consumer demands and address real-world challenges.

Capturing Assumptions

Capturing assumptions is a critical step where we systematically identify and document initial hypotheses about your product, market, and user needs. This process forms the cornerstone of our research approach.

By articulating these assumptions, we establish a clear framework for exploration, allowing us to target our research effectively. This ensures that every aspect of our subsequent research is grounded in these foundational ideas, enabling us to test, validate, or challenge these assumptions with empirical data. The insights gained from this approach guide our decision-making and strategy, ensuring that our recommendations are both data-driven and aligned with real-world market and user dynamics.

Analysis

We use a mix of quantitative and qualitative research methods to triangulate our research findings, aiming for multiple sources of evidence wherever possible. This means you can move forward knowing your strategy is based on reliable and replicable insights. In this phase we gather information about your product's performance, highlighting areas of success and pinpointing areas in need of improvement. We use a range of research tools to get the job done including: 1-1 user testing Expert interviews Prototyping Focus groups Competitor analysis Literature review Surveying Data analysis

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Quantitative Research

Great for ‘what’ is happening but less valuable for ‘why’. Quantitative research is typically cheap to leverage – providing the right data is being captured.

Quantitative methods can add scale and certainty to an M&E framework, ensuring that qualitative work isn’t representing a bias or outliers. Data driven research can also be very important for the statistically minded to build their confidence in research findings.

A few tools we often use for quantitative research include:

Data analysis
Surveying

Qualitative Research

The right approach to drill down into the ‘why’ and ‘how’ but rarely done to a level where it’s statistically significant.

Qualitative research gives you all of the context and allows you to pull on the thread of any hunches or insights generated in quantitative analysis. Emotive or emotional stories of change can be particularly powerful when communicating impact to stakeholders.

A few tools we often use for qualitative research include:

Interviews
Observations
Surveys
Stories of change

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Market Analysis

Market Analysis provides insights into industry trends, competitor strategies, and customer demands.

Key aspects include:

industry analysis
competitor benchmarking
demand forecasting.

This approach identifies where the product does and does not align with user needs and market realities, enhancing its potential for success.

Prototyping

Prototyping is where we turn concepts into tangible, testable experiences. This practice allows us to explore and validate ideas and designs with real users.

Through testing with prototypes, we ensure that our concepts and designs are not only innovative but also practical and user-centric, bridging the gap between theory and reality in product development.

Strategy

We analyse the data from our research to extract meaningful insights and collaborate with you to develop a viable strategy to elevate your product. At the end of this phase, we'll review the key outcomes in detail, including the identified problems, proposed solutions, and any potential risks and opportunities that emerged during our engagement. This will typically take the form of a strategic report accompanied by a high level deck that covers all of the key findings.

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Value Proposition Design

Value Proposition Design is a critical process where we focus on defining and articulating the unique value that a products offer to customers. This involves understanding and aligning with customer needs, preferences, and pain points to ensure that our product stands out in the market.Our approach includes:Conducting in-depth market and customer research to identify core needsDefining the distinctive benefits and features of our productCrafting a clear, compelling value proposition that communicates the product’s unique valueThrough Value Proposition Design, we ensure that our product not only meets market demands but also clearly conveys its unique benefits to our target audience, establishing a strong market position and fostering customer engagement.

Strategy Co-design

A strong Business & Product Strategy is crucial for aligning a product with the overarching business goals and market demands. It encompasses a comprehensive plan that details how the product will be created, its impact on buyers, and its role in achieving business objectives.A good strategy ensures that a product not only fulfills market needs but also supports the company’s long-term vision, fostering increased collaboration, clear communication, and effective product management.

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Roadmapping

Roadmapping is pivotal for planning and guiding the development and evolution of a product. This process involves outlining the tactical steps to realising a product’s strategic vision.

Our approach encompasses:

Aligning product objectives with business goals and customer needs.
Prioritizing features and initiatives based on factors including impact and effort.
Creating a flexible, yet structured plan that guides development efforts.

A strong roadmap creates a clear pathway for product growth and development, ensuring that every step taken is strategic and contributes to the overall success and vision of the product.

Monitoring & Evaluation

Monitoring & Evaluation is vital for assessing and amplifying your product’s impact. This process is key to continuously improving and making informed strategic decisions.We focus on:Establishing clear, measurable outcomes for product performanceSelecting appropriate metrics and indicators to track progressImplementing a robust evaluation framework for systematic analysisBy differentiating between outputs (the immediate results of a service) and outcomes (the long-term impacts), we provide deep insights for data-driven improvements. Monitoring & Evaluation ensures your product not only achieves its goals but also evolves to meet changing market and customer demands effectively.

the Benefits

Increase the impact of your products.

Gain confidence in your product’s potential by leveraging our expertise in product research, design, and strategy.

Product Uplift

If your product isn't delivering the desired results, our expert team will help you identify the root causes of its performance issues.
We'll collaborate with you to devise effective solutions to put your product back on the path to success.

Product Validation

For new product concepts, our team will work closely with you to identify and validate its value proposition with real customers. This helps you avoid the risk that comes with investing in a full build process without customer feedback.

Product Retirement

The decision to retire a product can be challenging. Many products are discontinued prematurely due to rising maintenance costs and decreasing revenue, leaving value and profit unrealised. Often small, impactful changes can revitalise a product. Our team will provide comprehensive analysis and guidance, ensuring you make an informed decision with confidence.

Our Works

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